NEW&NEW is a world-class cosmetics company with a research institute spanning over 1,000 pyeong and an international cross-border cosmetics factory of over 10,000 pyeong. As the inventor of the BB cream that has led the global K-Beauty trend (every BB cream sold worldwide pays NEW&NEW a patent royalty), it is known as the “birthplace of beauty blockbusters” and the “pioneer of cosmetics innovation”.

NEW&NEW also has an expert R&D team from LG Sulwhasoo in Korea and has obtained dozens of industry-leading exclusive invention patents on cosmetic ingredients and functions. Its latest microcurrent skincare technology has been fully applied across the well-known Hui Ti (HYTI) series, once again rewriting the shortest path and ultimate results of skin renewal and anti-aging, bringing new beauty opportunities to more people as technology advances with globalization!

Challenging new frontiers and creating value for health and beauty, NEW&NEW looks forward to revealing more beauty trends to you and creating a brilliant future together!